Mainstream Boutique

Posted on 10/24/2016

Mainstream Boutique, a multi-generational unique and affordable clothing and accessories boutique, opened its doors September 7th at 130 N. Broadway Suite:120 Edmond, OK 73034.From on-trend fashions to the incredible customer service and styling experience, Mainstream Boutique will be Edmond’s newest go-to destination.

Mainstream Boutique empowers women in the community through fashion and personalized styling, so that every customer leaves the boutique feeling confident. Unlike large department stores, Mainstream Boutique’s 1,500 square-foot locations have new arrivals daily, allowing customers to find new, on-trend items each time they shop.

Having spent fifteen years in the dental field and raising 2 daughters, Goodall found herself looking in a new direction – pursuing her passion in the fashion industry and fulfilling her dream of owning her own business.  With Mainstream Boutique, Goodall has the opportunity to balance her family life and career while inspiring her children to pursue their life ambitions.

“Inspiring and motivating others has been a driving force in any venture I choose, and while searching for a proven business model it was no question that Mainstream Boutique was the perfect fit,” saidGoodall, owner of Mainstream Boutique in Edmond. “While creating lasting relationships, I am given the opportunity to inspire women daily, and empowering our customers is among the most gratifying experiences.”

Mainstream Boutique has seen substantial growth, doubling in size while in a tough economy, proving themselves as a powerful force in today’s $50 billion clothing store industry. Alongside its rising geographical footprint, Mainstream Boutique has experienced robust store sales, ending 2015 with over 21 million in system-wide sales.

“We have an incredibly inspired group of franchisees who are so dedicated to a common goal, and we are excitedAmber is now a part of the Mainstream family,” said Marie DeNicola, president and CEO of Mainstream Boutique. “Because each owner’s passion and dedication is what makes our brand successful, supporting them will always remain at the core of our function as a franchisor. 

Edmond’s Mainstream Boutique, located at 130 N. Broadway Suite: 120 Edmond, OK 73034 is open Monday through Friday 10am-7pm; Saturday and Sunday 12-5pm. For more information please call 817-454-4059 or visit 

About Mainstream Boutique

Founded in 1991 by Marie DeNicola as a direct sales company, Mainstream Boutique is a women’s retail clothing and accessories franchise that offers a variety of affordable, on-trend pieces for women of all ages.  The franchise has successful boutiques operating in 22 states. For more information, please contact Emily at [email protected] 

For more information on franchise opportunities, visit