Big Ideas for Small Business Blog

You Don’t Have to Be Everywhere: How to Pick the Right Social Channels for Your Business

It’s 2016. If social media isn’t part of your marketing plans, you’re missing out on several audiences ready and willing to advocate for your brand. But where do you start? Whether beginning completely fresh or analyzing your current online presence, the landscape of social media platforms is intimidating.

Read More
How to Keep Your Customers Coming Back

How to Keep Your Customers Coming Back

Every business when they first open always talk about building a customer base. Customers that come back, that you count on, or always come to your business and don't even think about your competitor. Statistics show that it costs much more to gain a new customer than to keep the customers that you already have.

Read More
Making Sense of The Department of Labor's New Exemption Laws

Making Sense of The Department of Labor's New Exemption Laws

If you heard a loud scratching sound on Wednesday, May 18th of this year, it likely was coming from the heads of business owners around the state of Oklahoma. Once again, the United States Government has changed the rules of employment and compensation and the burden of compliance with these new rules rest squarely on the shoulders of business owners. This time, the change is regarding the rules of overtime pay, and which of your employees are required to receive it.

Read More

Do You Really Need a Business Plan?

The business world has debated the value of a written business plan since the words were first coined. I believe it is absolutely essential for a new venture or an established company that is undergoing a major change in direction, products or personnel. So let’s examine some of the benefits that make a business plan a viable entrepreneur’s tool.

Read More
Culture Beats Strategy

Culture Beats Strategy

If asked, what would you say is the biggest issue you have in your small business? Is it an overall lack of revenue? Is it money or time management? Do you struggle to find a balance between the quality of services you provide and growth? If you’ve been in the industry long enough, you probably answered a resounding “yes” to all of the above. Most businesses struggle to find the absolute perfect strategy to tackle these problems, and fall short by a mile time and time again.

Read More
Caring for your loved ones: Do you have a plan?

Caring for your loved ones: Do you have a plan?

Last month, I was at the Edmond Chamber Morning Mingle enjoying a cup of coffee with fifty of my closest business friends and chatting with a young man I hadn’t met before. As happens at these things, the conversation led to the inevitable question about what I do. My answer – estate planning – led to an equally inevitable response from my new friend. “I don’t have an estate, so I don’t need a plan.”

Read More
DIY Marketing: How’s That Working For You?

DIY Marketing: How’s That Working For You?

Marketing in today’s world is complex, and frankly it can be a bit frustrating for most small to medium-sized businesses (SMB’s). If you’re the DIY-type and are considering embarking on this journey alone, it can be a daunting task…but it’s not impossible. Before you make your final decision, consider where you stand on these four challenges/solutions:

Read More
Understanding the Millennial Generation: Bridging the Gap

Understanding the Millennial Generation: Bridging the Gap

As of 2015, Millennials have surpassed Gen X to be the largest generation in the workforce. You can no longer use the excuse that you don’t understand Millennials. If you don’t understand them by now, you need to make it a priority.

Read More