Big Ideas for Small Business Blog
I had a good career in journalism. I feel like my experience should make me an expert at spotting fake news. But the proliferation of information available on social media means it’s challenging for anyone to decipher fact from fiction.Read More
Have you ever wondered why Barack Obama only wears blue or gray suits? Or why Steve Jobs wore the same black turtleneck every day? Why did San Francisco 49ers football coach Steve Walsh set the first 20+ offensive plays of the game regardless of the situation? The answer is capacity.Read More
Trying to keep up with our work, families and social lives can put a damper on many people’s fitness schedule. We feel like we can’t possibly do any more than we are doing right now. I see this time of year frequently get people distracted from their fitness routines. The busy schedules, changing weather and just loss of motivation all contribute. Did you start out the year motivated and ready to make it your year to lose weight and get fit? If so, you and millions of others did too.Read More
Great business owners are always looking at what the best companies are doing and trying to figure out how to imitate them. Even if you’ve never been so deliberate as to do that, you are likely imitating several things that you’ve seen succeed at other businesses. As they say, “why re-invent the wheel?”Read More
There are so many important details to cover when addressing a complicated topic like cybersecurity that it can be difficult for leaders to know where to start. If you’re a small business, it can be even more difficult, because a lot of solutions seem to be designed for larger organizations.Read More
New Year’s resolutions typically represent the pursuit of health and fitness goals or tackling a new challenge.
For businesses, the New Year is an opportunity to reflect on how a company can take its marketing strategies to the next level and ditch plans that are, like, so last year.
It’s time to re-examine five marketing tactics that worked last year. We will also discuss if they are here to stay.
As important as it is, it can also get a bit overwhelming. Let’s face it, it’s not 1980 anymore, and the opportunities for enhancing your brand in today’s market are more plentiful [and confusing] than ever.
If you want to tackle this beast, and overcome the confusion, try starting with these three basic steps.
We’ve all heard someone say “Joining the Chamber is like buying a gym membership – you have to use it to get something out of it.” And the concept is a good one, but it’s incomplete.Read More
It’s 2016. If social media isn’t part of your marketing plans, you’re missing out on several audiences ready and willing to advocate for your brand. But where do you start? Whether beginning completely fresh or analyzing your current online presence, the landscape of social media platforms is intimidating.Read More
Every business when they first open always talk about building a customer base. Customers that come back, that you count on, or always come to your business and don't even think about your competitor. Statistics show that it costs much more to gain a new customer than to keep the customers that you already have.Read More