Big Ideas for Small Business Blog
New Year’s resolutions typically represent the pursuit of health and fitness goals or tackling a new challenge.
For businesses, the New Year is an opportunity to reflect on how a company can take its marketing strategies to the next level and ditch plans that are, like, so last year.
It’s time to re-examine five marketing tactics that worked last year. We will also discuss if they are here to stay.
As important as it is, it can also get a bit overwhelming. Let’s face it, it’s not 1980 anymore, and the opportunities for enhancing your brand in today’s market are more plentiful [and confusing] than ever.
If you want to tackle this beast, and overcome the confusion, try starting with these three basic steps.
We’ve all heard someone say “Joining the Chamber is like buying a gym membership – you have to use it to get something out of it.” And the concept is a good one, but it’s incomplete.Read More
It’s 2016. If social media isn’t part of your marketing plans, you’re missing out on several audiences ready and willing to advocate for your brand. But where do you start? Whether beginning completely fresh or analyzing your current online presence, the landscape of social media platforms is intimidating.Read More
Every business when they first open always talk about building a customer base. Customers that come back, that you count on, or always come to your business and don't even think about your competitor. Statistics show that it costs much more to gain a new customer than to keep the customers that you already have.Read More
If you heard a loud scratching sound on Wednesday, May 18th of this year, it likely was coming from the heads of business owners around the state of Oklahoma. Once again, the United States Government has changed the rules of employment and compensation and the burden of compliance with these new rules rest squarely on the shoulders of business owners. This time, the change is regarding the rules of overtime pay, and which of your employees are required to receive it.Read More
The business world has debated the value of a written business plan since the words were first coined. I believe it is absolutely essential for a new venture or an established company that is undergoing a major change in direction, products or personnel. So let’s examine some of the benefits that make a business plan a viable entrepreneur’s tool.Read More
If asked, what would you say is the biggest issue you have in your small business? Is it an overall lack of revenue? Is it money or time management? Do you struggle to find a balance between the quality of services you provide and growth? If you’ve been in the industry long enough, you probably answered a resounding “yes” to all of the above. Most businesses struggle to find the absolute perfect strategy to tackle these problems, and fall short by a mile time and time again.Read More
Last month, I was at the Edmond Chamber Morning Mingle enjoying a cup of coffee with fifty of my closest business friends and chatting with a young man I hadn’t met before. As happens at these things, the conversation led to the inevitable question about what I do. My answer – estate planning – led to an equally inevitable response from my new friend. “I don’t have an estate, so I don’t need a plan.”Read More
Marketing in today’s world is complex, and frankly it can be a bit frustrating for most small to medium-sized businesses (SMB’s). If you’re the DIY-type and are considering embarking on this journey alone, it can be a daunting task…but it’s not impossible. Before you make your final decision, consider where you stand on these four challenges/solutions:Read More