Big Ideas for Small Business Blog

Ransomware Control- Improving Business Security Posture

Ransomware Control- Improving Business Security Posture

Oklahoma businesses of all sizes and industry types see increasing impacts on productivity from SPAM, including phishing emails. A few years ago these emails were primarily focused on marketing but in the current environment these emails more commonly carry a threat called ransomware. Rather than simply steal data, ransomware steals an organization’s access to data by encrypting information that is shared on the network. Typically the only means to regain access to the data is to restore from

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Maximizing Marketing Results Through Digital Marketing

Maximizing Marketing Results Through Digital Marketing

2018 is offering a whole lot of opportunity, but along with that, a whole lot of change in how we market to our customers.

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What Raising Dogs Taught Me About Public Relations

What Raising Dogs Taught Me About Public Relations

I’m a dog person. (Wo)man’s best friend has stolen my heart forever. I’m active in my local humane society and rescue organization as a volunteer and donor, and my family adopted two dogs into our home. I’ve learned a lot while trying to keep my furry kids happy, safe and alive. Some of those lessons apply to our clients at Candor.

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Fake News or Credible News Stories: No Russians in Our Ad Department

Fake News or Credible News Stories: No Russians in Our Ad Department

According to an article that appeared in the Oklahoman, businesses are noticing the dangers of Facebook as not only a time waster but other unintended social consequences. The article makes the point that these consequences are starting to catch up with Facebook.

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Women in Business: Take a Deep Breath

Women in Business: Take a Deep Breath

There’s no doubt- women are opening businesses throughout the U.S., and specifically in Oklahoma, at an increasingly high rate and are making huge impacts on local and national economies. Not only new business startups, but the growth of existing women-led businesses is rapid and women are beginning to leverage their role in the marketplace with new vigor. This impressive growth is encouraging and we want to see more women following suit.

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How to Spot Fake News

How to Spot Fake News

I had a good career in journalism. I feel like my experience should make me an expert at spotting fake news. But the proliferation of information available on social media means it’s challenging for anyone to decipher fact from fiction.

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You Don't Need More Time. You Need More Capacity.

You Don't Need More Time. You Need More Capacity.

Have you ever wondered why Barack Obama only wears blue or gray suits? Or why Steve Jobs wore the same black turtleneck every day? Why did San Francisco 49ers football coach Steve Walsh set the first 20+ offensive plays of the game regardless of the situation? The answer is capacity.

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Prioritize Your Health When Busy

Prioritize Your Health When Busy

Trying to keep up with our work, families and social lives can put a damper on many people’s fitness schedule. We feel like we can’t possibly do any more than we are doing right now. I see this time of year frequently get people distracted from their fitness routines. The busy schedules, changing weather and just loss of motivation all contribute. Did you start out the year motivated and ready to make it your year to lose weight and get fit? If so, you and millions of others did too.

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Always Hiring

Always Hiring

Great business owners are always looking at what the best companies are doing and trying to figure out how to imitate them. Even if you’ve never been so deliberate as to do that, you are likely imitating several things that you’ve seen succeed at other businesses. As they say, “why re-invent the wheel?”

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The Importance of Both Proactive and Reactive Cybersecurity Planning

The Importance of Both Proactive and Reactive Cybersecurity Planning

There are so many important details to cover when addressing a complicated topic like cybersecurity that it can be difficult for leaders to know where to start. If you’re a small business, it can be even more difficult, because a lot of solutions seem to be designed for larger organizations.

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