Big Ideas for Small Business Blog

The Small Business Council of the Edmond Chamber has launched a blog dedicated to its fellow small business members. This monthly blog will cover a variety of topics related to small business management, education and growth. 

Put Technology to Work For You, Don't Let it Happen To You

Put Technology to Work For You, Don't Let it Happen To You

Successful businesses start with people. Successful, smart and driven people. Those people have good ideas, they build smart processes and do amazing things.
And today, the businesses who do all of that AND fully leverage the benefits of technology tools to do those great things are more efficient, more profitable, and their teams sleep better at night. Your business becomes more scalable, and more efficient when you have an ability and drive to use tech tools to keep up.

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Learning to Fly

Learning to Fly

Imagine that your business virtually overnight had three times more competitors. How would you adapt to that? For every retail liquor licensee in Oklahoma, that is the challenge we all now have in common.
According to the Oklahoma ABLE Commission, the number of Retail Wine Licenses nearly tripled by the end of 2018 after Oklahoma’s liquor laws changed on October 1 of last year. That kind of increase in availability of the most popular wines sold in our market is the cause of a 20-25% decline in

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10 Reasons to Shop Local

10 Reasons to Shop Local

Here are 10 reasons why it’s important to shop local and shop support small businesses.

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Get to Know Your Chamber Staff

We have some new and some not-so-new faces at the Edmond Chamber and thought our members might like to get better acquainted with the people behind the names on our email signatures. Learn more about each chamber staff's role and gain a little insight on their personality.

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Drift

Drift

If left alone, everything drifts downward.

This is true in our personal lives and our businesses.

Drift is a powerful force that often goes unnoticed. You see the effects of drift, but often this is only in hindsight as you're fighting to regain the ground lost to drift.

Drift is a part of life, but drift only goes one direction. Down.

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On the Road to Cold, Strong Beer

On the Road to Cold, Strong Beer

In November, 2016, Oklahoma voters approved State Question 792. The effects of that change to the Oklahoma Constitution and Oklahoma statutes that govern the possession, distribution and sale of alcoholic beverages will become very apparent in October of this year. Many of my customers & friends have been asking exactly what to expect after October 1, 2018, as many still aren’t aware of all of the consequences that these changes will bring.
Here is a short recap of what to look for.

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Leadership- It's All About Me!

Leadership- It's All About Me!

I have been curious about why people do what they do for as long as I can remember, and just as importantly I have wanted to know how I could help. In my journey through training and experiences in the areas of clinical psychology and executive coaching, as well as professional and personal relationship experiences, here are three truths I have observed.

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Geo-Targeted Marketing, What's the Big Deal?

Geo-Targeted Marketing, What's the Big Deal?

Location, Location, Location, that’s the big deal.

Let’s say one of your customers [or ideal prospects] walks into your competitor’s location; wouldn’t it be great if you could contact them immediately and tell them how great YOU are? Better yet, what if you had the ability to know who visited your competitor in the last 90-days? With geo-fencing and geo-framing it’s possible to do both.

Sound complicated? These examples should clear things up:

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Ransomware Control- Improving Business Security Posture

Ransomware Control- Improving Business Security Posture

Oklahoma businesses of all sizes and industry types see increasing impacts on productivity from SPAM, including phishing emails. A few years ago these emails were primarily focused on marketing but in the current environment these emails more commonly carry a threat called ransomware. Rather than simply steal data, ransomware steals an organization’s access to data by encrypting information that is shared on the network. Typically the only means to regain access to the data is to restore from

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Maximizing Marketing Results Through Digital Marketing

Maximizing Marketing Results Through Digital Marketing

2018 is offering a whole lot of opportunity, but along with that, a whole lot of change in how we market to our customers.

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