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Big Ideas for Small Business Blog

The Small Business Council of the Edmond Chamber has launched a blog dedicated to its fellow small business members. This monthly blog will cover a variety of topics related to small business management, education and growth. 

On the Road to Cold, Strong Beer

On the Road to Cold, Strong Beer

In November, 2016, Oklahoma voters approved State Question 792. The effects of that change to the Oklahoma Constitution and Oklahoma statutes that govern the possession, distribution and sale of alcoholic beverages will become very apparent in October of this year. Many of my customers & friends have been asking exactly what to expect after October 1, 2018, as many still aren’t aware of all of the consequences that these changes will bring.
Here is a short recap of what to look for.

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Leadership- It's All About Me!

Leadership- It's All About Me!

I have been curious about why people do what they do for as long as I can remember, and just as importantly I have wanted to know how I could help. In my journey through training and experiences in the areas of clinical psychology and executive coaching, as well as professional and personal relationship experiences, here are three truths I have observed.

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Geo-Targeted Marketing, What's the Big Deal?

Geo-Targeted Marketing, What's the Big Deal?

Location, Location, Location, that’s the big deal.

Let’s say one of your customers [or ideal prospects] walks into your competitor’s location; wouldn’t it be great if you could contact them immediately and tell them how great YOU are? Better yet, what if you had the ability to know who visited your competitor in the last 90-days? With geo-fencing and geo-framing it’s possible to do both.

Sound complicated? These examples should clear things up:

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Ransomware Control- Improving Business Security Posture

Ransomware Control- Improving Business Security Posture

Oklahoma businesses of all sizes and industry types see increasing impacts on productivity from SPAM, including phishing emails. A few years ago these emails were primarily focused on marketing but in the current environment these emails more commonly carry a threat called ransomware. Rather than simply steal data, ransomware steals an organization’s access to data by encrypting information that is shared on the network. Typically the only means to regain access to the data is to restore from

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Maximizing Marketing Results Through Digital Marketing

Maximizing Marketing Results Through Digital Marketing

2018 is offering a whole lot of opportunity, but along with that, a whole lot of change in how we market to our customers.

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What Raising Dogs Taught Me About Public Relations

What Raising Dogs Taught Me About Public Relations

I’m a dog person. (Wo)man’s best friend has stolen my heart forever. I’m active in my local humane society and rescue organization as a volunteer and donor, and my family adopted two dogs into our home. I’ve learned a lot while trying to keep my furry kids happy, safe and alive. Some of those lessons apply to our clients at Candor.

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Fake News or Credible News Stories: No Russians in Our Ad Department

Fake News or Credible News Stories: No Russians in Our Ad Department

According to an article that appeared in the Oklahoman, businesses are noticing the dangers of Facebook as not only a time waster but other unintended social consequences. The article makes the point that these consequences are starting to catch up with Facebook.

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Women in Business: Take a Deep Breath

Women in Business: Take a Deep Breath

There’s no doubt- women are opening businesses throughout the U.S., and specifically in Oklahoma, at an increasingly high rate and are making huge impacts on local and national economies. Not only new business startups, but the growth of existing women-led businesses is rapid and women are beginning to leverage their role in the marketplace with new vigor. This impressive growth is encouraging and we want to see more women following suit.

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How to Spot Fake News

How to Spot Fake News

I had a good career in journalism. I feel like my experience should make me an expert at spotting fake news. But the proliferation of information available on social media means it’s challenging for anyone to decipher fact from fiction.

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You Don't Need More Time. You Need More Capacity.

You Don't Need More Time. You Need More Capacity.

Have you ever wondered why Barack Obama only wears blue or gray suits? Or why Steve Jobs wore the same black turtleneck every day? Why did San Francisco 49ers football coach Steve Walsh set the first 20+ offensive plays of the game regardless of the situation? The answer is capacity.

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